Product manager

Product manager

Egis Belarus is looking for a Product Manager who develops, implements and is accountable for product marketing plan which optimise profitability, market share and revenue growth in short and long term.

KEY REPSONSIBILITES

Building profitable brands

• participate in brand growth strategy development
• create integrated marketing plan (integrated approach of classical and trade marketing as well as integrated communication including digital)
• lead local brand and marketing plan execution and related budget tracking
• recommend and lead local initiatives in line with brand strategy
• carefully monitor performance based on key brand KPIs (net sales vs. budget, performance on the market, brand contribution, strategy alignment),
• propose, check, and follow up corrective actions to maintain/improve profitability. Challenge status quo.
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Customer focused approach

• understand customer, develop competitive marketing activity inspired by customer knowledge develop communication in line with brand equity and customer journey
• develop and maintain strong working relationship with key customers to support current and future product objectives
• ensure compliant approach (based on company compliance and local legal rules) in every aspect of job, internal and external activities

Internal collaborations

• ensure effective cooperation with those colleagues at both local, international (means horizontal co-operation), and HQ level who play important role in the success of the product (compliance, sales force, logistics, finance etc.)
• collaborate with Headquarter Marketing based on EMOM (Egis Marketing Operating Model) guideline and processes
• communicate effectively within the organization to ensure the motivation and alignment of sales force and other key people
• develop self and others (subordinate, if any & SF) via trainings and sharing learnings, build talent
• shares best practices, successes with international community by involving relevant IMD colleagues via well-established HQ platforms

SKILLS AND COMPETENCIES

Business leadership

• analysis and multiple data synthesis (customer/market research, business results, financial considerations) to identify key conclusions
• strategic thinking
• business operations and planning

Marketing knowledge

• able to understand customers to identify relevant customer insights
• create and maintain business building communication strategy to deliver brand equity in all aspects of customer communication
• develop and deliver integrated marketing plan elements based on brand strategy and equity

Collaborate internally and externally
Project Management

BASIC REQUIREMENTS

• university degree
• English at least at Intermediate level
• ideally 3-5 years of experience in marketing