Product manager CNS

We are one of the leading generic pharmaceutical companies in Central Eastern Europe, and our activities incorporate all areas of the pharmaceutical value chain.

1. JOB PURPOSE 

The Product Manager develops, implements and is accountable for product marketing plan which optimise profitability, market share and revenue growth in short and long term.

2. KEY REPSONSIBILITES

1. Building profitable brands
   • participate in brand growth strategy development
   • create integrated marketing plan (integrated approach of classical and trade marketing as well as integrated communication including digital)
   • lead local brand and marketing plan execution and related budget tracking
   • recommend and lead local initiatives in line with brand strategy
   • carefully monitor performance based on key brand KPIs (net sales vs. budget, performance on the market, brand contribution, strategy alignment),
   • propose, check, and follow up corrective actions to maintain/improve profitability. Challenge status quo.
2. Customer focused approach
   • understand customer, develop competitive marketing activity inspired by customer knowledge
   • develop communication in line with brand equity and customer journey
   • develop and maintain strong working relationship with key customers to support current and future product objectives
   • ensure compliant approach (based on company compliance and local legal rules) in every aspect of job, internal and external activities
3. Internal collaborations
   • ensure effective cooperation with those colleagues at both local, international (means horizontal co-operation), and HQ level who play important role in the success of the product (medical, sales force, logistics, finance etc.)
   • collaborate with Headquarter Marketing based on EMOM (Egis Marketing Operating Model) guideline and processes
   • communicate effectively within the organization to ensure the motivation and alignment of sales force and other key people
   • develop self and others (subordinate, if any & SF) via trainings and sharing learnings, build talent
   • shares best practices, successes with international community by involving relevant IMD colleagues via well-established HQ platforms

3. SKILLS AND COMPETENCIES

1. Business leadership

• analysis and multiple data synthesis (customer/market research, business results, financial considerations) to identify key conclusions
• strategic thinking: ability to create customer centric business strategies
• business operations: able to understand and leverage internal systems to develop strong business plans and deliver strategy with excellence

2. Marketing knowledge

• be able to understand customers to identify relevant customer insights
• create and maintain business building communication strategy to deliver brand equity in all aspects of customer communication
• develop and deliver integrated marketing plan elements based on brand strategy and equity

3. Collaborate and play as a team

• collaborate with internal organization and external partners to deliver business and marketing objectives

4. Project Management

• lead and follow up complex projects towards their specified goals

5. Technical skills specific for the job

• Microsoft office usage

IV.BASIC REQUIREMENTS

• university degree
• fluent verbal and written English
• experience in marketing is an advantage

Our mission is to serve people with all of our skills, ensuring that they live a long and healthy life.