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MAIN FOCUS AND MISSION:

As the Omnichannel and Digital Strategy Manager, you will play a pivotal role in shaping and guiding the omnichannel and digital strategies for the affiliate. Your primary focus will be on coaching and orchestrating cross-functional teams to enhance customer engagement and optimize the customer experience across various channels. You will work closely with marketing, medical teams, and field force to ensure that omnichannel solutions are effectively integrated and aligned with business goals. Additionally, you will serve as the key liaison between Servier HQ and local teams, championing innovative solutions and ensuring their successful implementation.

Key Responsibilities :

• Strategic Development: Partnering with the marketing department, develop and lead omnichannel and digital strategies for the affiliate, ensuring alignment with overall business objectives.
• Stakeholder Engagement: Collaborate with marketing team and other stakeholders to gather insights, define project scope, and establish strategic goals.
• Project Leadership: Oversee the planning, execution, and delivery of omnichannel projects, ensuring they meet timelines, milestones, and resource requirements.
• Team Collaboration: Work closely with internal teams (marketing, medical, IT, sales) and external vendors to drive successful project outcomes.
• Risk and Performance Management: Monitor project progress, identify potential risks, and implement mitigation strategies. Analyse and report on project performance, providing strategic insights and recommendations.
• Quality Assurance: Ensure consistency and quality across all customer touchpoints and channels.
• Industry Expertise: Stay abreast of industry trends, best practices, and emerging technologies in omnichannel marketing and customer experience.
• Training and Support: Provide strategic guidance and support to marketing teams for the effective implementation of omnichannel solutions.
• Innovation and Implementation: Champion innovative solutions and actively participate in their implementation to ensure strategic alignment and successful execution.

Qualifications:

• Education: Bachelor's degree in Marketing, Communication, Business Administration, Information Systems, or related field. A Master's degree is preferred.
• Experience: Minimum of 5 years in marketing, customer experience, or a related field, with a strong focus on omnichannel initiatives and digital strategy.

Skills and Competencies:

• Proficiency in BI tools such as Tableau, Power BI, QlikView, or similar.
• Proficiency in Excel.
• Strong knowledge of SQL and database management. Experience with Big Query / Google Cloud Platform is a plus.
• Experience with data warehousing, data management, and data governance concepts.
• Excellent analytical and problem-solving skills.
• Strong communication and interpersonal skills.
• Ability to manage multiple projects and priorities.

Key Competencies:

• Analytical Thinking: Strong ability to analyze complex data and provide actionable insights.
• Communication: Excellent verbal and written communication skills.
• Collaboration: Ability to work effectively with cross-functional teams.
• Innovation: Proactive in identifying opportunities for improvement and implementing innovative solutions.
• Self-Management: Ability to work independently and manage one's own time and tasks efficiently.
• English: A strong advantage for communicating with regional stakeholders / link with HQ.
• Industry Experience: Prior experience in the pharmaceutical industry or related domain is a plus.

Whatever your area of expertise, your work within the Servier Group helps advance therapeutic progress for the benefit of patients. You will be part of teams recognized for their scientific excellence and reach your full potential in a professional environment that encourages you to develop yourself. Tailor-made onboarding journeys, mobility opportunities, quality trainings, responsible management, team spirit... All this and more in a workplace focused on your well-being.

At Servier, we are committed to therapeutic progress to serve patient needs. We put the diversity of our employees as a source of richness for the fulfillment of this vocation.