Digital Marketing Manager

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MAIN FOCUS AND MISSION:

To plan, execute, and optimize digital marketing initiatives aligned with brand strategies, enhancing HCP engagement and maximizing brand value.

The overall omnichannel strategy and governance are led by a dedicated Omnichannel Lead in another department.

ROLE & RESPONSIBILITIES:

1.Digital Campaign Planning & Execution

• Plan and execute brand-specific digital initiatives, including:

  HCP websites, email campaigns, eDetailing, video content, and other digital assets

• Collaborate closely with Product Managers to deploy integrated digital campaigns
2. Digital Channel & Content Management

• Manage and update product websites and membership-based digital platforms

• Coordinate content development with external agencies and vendors

• Ensure content quality and compliance with regulations and industry codes

3. Data Analytics & Performance Optimization

• Define and track KPIs for digital initiatives

• Analyze engagement and performance data and provide actionable insights

• Continuously improve digital activities through PDCA cycles

4. Collaboration with Omnichannel Lead

• Execute digital initiatives in alignment with the overall omnichannel strategy and guidelines defined by the Omnichannel Lead

• Share insights, data, and field feedback to support omnichannel optimization

5. Cross-functional & External Collaboration

• Work closely with Sales, Medical, S&P, IT, and external partners

• Support evaluation and implementation of new digital tools and solutions (at requirement-definition level)

YOUR PROFILE:

Advanced degree in business, medical or life-science

Hard skills/ Expertise:

• Preferably 10+ years of experience in the pharmaceutical industry, including relevant commercial and/or digital marketing functions

• At least 3 years of experience in a marketing function within the pharmaceutical industry

• Proven experience in omnichannel strategy execution and digital promotion

• Working knowledge of AI applications and their practical use in digital marketing

• Strong analytical capabilities with the ability to translate data into actionable business insights

• Business-level proficiency in English, both written and spoken

Soft skills:

• Strong leadership in driving cross-functional collaboration and aligning stakeholders behind shared business objectives

• Strategic mindset with the ability to prioritize, make sound decisions, and solve complex problems in a fast-changing environment

• Customer-centric leadership with a strong focus on HCP needs, user experience, and business impact

• Ability to influence, build trust, and lead change across diverse internal and external stakeholders

• Continuous learning agility with the ability to coach others and foster innovation through emerging digital trends and technologies

Whatever your area of expertise, your work within the Servier Group helps advance therapeutic progress for the benefit of patients. You will be part of teams recognized for their scientific excellence and reach your full potential in a professional environment that encourages you to develop yourself. Tailor-made onboarding journeys, mobility opportunities, quality trainings, responsible management, team spirit... All this and more in a workplace focused on your well-being.

At Servier, we are committed to therapeutic progress to serve patient needs. We put the diversity of our employees as a source of richness for the fulfillment of this vocation.