Product manager
Activities & Responsibilities
- Manage the marketing of responsible Servier products
- Develop new product launch readiness, marketing objectives, strategies, advertising and promotion.
- Collaborate with cross-function teams (sales, regulatory affairs, medical affairs, business excellence, training) to develop, integrate and implement operational plans to make sure the product strategy alignment.
- Create and execute marketing campaigns with sales team, monitor & evaluate these activities & follow up KPIs.
- Collaborate with Servier Group to ensure that local plans are in line with the group product & communication plan.
- Respect regulation and on label communication and validation all promotional materials by medical review.
- Track and analyze marketing campaign performance, monitor and analyze customer behaviors & competitive landscape.
- Regular report to top management and share local experiences and good practice to global team or other affiliates.
- Therapeutic Area Expert management
- Establish and build relationships with TAEs, healthcare professionals, and relevant industry stakeholders and promote Servier Korea and its products through these contacts.
- Sales Forecast & Budget Management
- Analyze market trends and sales potential and propose forecasts.
- Ensure all promotional/marketing plans are implemented within specified budget.
Requirements
- Bachelor's degree or above, preferably in Science or Business administration.
- Minimum 5 years of marketing experience in Oncology.
- Experience with new Oncology product launches preferred.
- Fluent in English (Verbal and written)
- Strong analytical and strategic thinking abilities
- Demonstrated ability to work collaboratively in cross-functional teams
- Knowledge of compliance in the pharmaceutical industry
- Strong communication and influence skills
- Excellent IT skills (Excel, Powerpoint)
The Product Manager reports to the Head of Oncology BU, Servier Korea.