Global Omnichannel Transformation Lead

Global Omnichannel Transformation Lead

Servier is accelerating its omnichannel and digital transformation within Global Product Strategy Operations (GPSO). To strengthen internal marketing capabilities and foster a true digital mindset across the organization, the group is recruiting a Global Omnichannel Transformation Lead.

This role will be dedicated to designing, implementing, and monitoring a global Transformation program in omnichannel, digital, data and AI, adapted to marketing teams at both global and local levels. You will ensure concepts are conveyed with the right balance of pedagogy and business relevance, supporting teams in translating strategy into execution.

Reporting to the Global Omnichannel, Digital & AI Director, you will work closely with Global Marketing teams, Training department, World Operations Excellence (WOE), DDSI, HR… to develop marketing capabilities and foster a culture of digital excellence across the organization.

Transformation program design & deployment

• Define and implement Servier’s global omnichannel and digital transformation program for marketers, in collaboration with internal stakeholders (WOE, DDSI, Training, HR etc.)
• Select and manage external partners and platforms, design learning formats (e-learning, masterclasses, workshops, etc.), and oversee the full rollout and budget
• Adapt the depth and format of content according to audiences (global teams/ local teams, beginner/advanced) to ensure relevance and impact
• Monitor program performance and continuously improve content and delivery through feedback and data

Capability building & change enablement

• Strengthen Servier’s marketing capabilities in omnichannel, digital, data and AI, embedding these skills into daily business practices
• Support mindset evolution, helping teams shift from campaign-based to customer-centric, data-driven approaches
• Ensure consistent adoption of global frameworks (Omnichannel Playbook, KPIs Framework, etc.)

Community & stakeholder engagement

• Establish and lead an Omnichannel Task Force composed of key representatives from global departments and selected priority countries, to align strategy, upskilling priorities, and key orientations, while fostering cross-market collaboration and experience sharing.
• Build and animate an Omnichannel Community connecting global and affiliate marketing and digital teams, to share best practices, success stories, case studies, new guidelines, and upcoming initiatives, nurturing collective learning and accelerating overall maturity across the organization.
• Engage senior stakeholders to secure alignment, sponsorship and long-term commitment to transformation initiatives.

Performance & continuous Improvement

• Define and track KPIs for transformation program impact (participation, satisfaction, adoption rates, behavioral change, etc.)
• Regularly assess marketing teams’ capability gaps and evolving needs to adjust the roadmap accordingly
• Report progress and insights to leadership, ensuring visibility and continuous alignment

Educational & Professional Background :

6+ years of experience in digital marketing, omnichannel transformation, learning & development, within the pharmaceutical or healthcare industry

Hard Skills :

• Strong knowledge of omnichannel marketing concepts, customer journeys, digital tools and KPIs relevant to pharma marketing
• Proven experience in designing, delivering, and managing large-scale learning or capability-building programs
• Fluent in English (French is a plus)

Soft Skills :

• Excellent pedagogical skills: ability to adapt level of complexity to different audiences
• Strong stakeholder management and communication skills, with the ability to drive cultural change across global and local teams