Product Manager
A PROPOS DE BIOGARAN :
Grâce à la confiance que nous accordent les pharmaciens et les patients, Biogaran est le 2ème laboratoire en volume en France. Aujourd’hui, une boite de médicaments sur 8 est un médicament Biogaran.
Leader du médicament générique et biosimilaire en France, Biogaran a à cœur de répondre aux besoins du plus grand nombre de patients et propose une gamme diversifiée de près de 1 000 références – médicaments génériques remboursés, biosimilaires, médication familiale (OTC), soins des plaies, compléments alimentaires, vaccin…-, couvrant ainsi la quasi-totalité des domaines thérapeutiques.
Nous sommes fiers de contribuer à rendre accessible les traitements au plus grand nombre de patients et nous sommes pleinement conscients de notre responsabilité envers nos patients et les professionnels de santé.
Depuis sa création, la démarche de Biogaran ne se limite pas à la commercialisation de médicaments génériques, « Chaque jour, agir pour la santé », c’est également la promesse d’offrir des services innovants aux patients et aux professionnels de santé pour assurer le bon usage du médicament.
(*) Données GERS 2022
Pour en savoir plus sur Biogaran :
https://www.facebook.com/Biogaran/
Job Description
Strategy & Analysis
Autonomosly analyze market demand, product sales information, competitor data; propose sales target and market positioning of each product; ensure product mix and appropriateness of the activities are in line with worldwide guidelines in order to cultivate market of the designated products.
Promotional Strategy and Implementation
Monitor promotional programs; develop promotional materials, presentational materials as well as supporting data in coordination with the related departments; manage and implement activities such as symposium and presentations within the approved budget in order to ensure products promotion through increased knowledge and awareness of illnesses to Health Care Providers.
Reporting
Prepare status report of marketing program activities and key message on every activities in the market as required in order to provide up to date information to direct superior and related departments.
Internal and External Relationship
-Build good relations with related departments; provide feedback and directions to sales department regarding marketing strategy implementation.
-To establish and maintain relationships with vendors to help facilitate the timely completion of projects in order to promote solid team work and ensure sales target achievement.
Product Development
To direct and perform all aspects of product development, product changes and product promotions including development procedures, specifying components, packaging and header design, product positioning, pricing, catalog and sell sheet copy, training aides and point of purchase merchandisers in order to ensure product mix and appropriateness of the activities are in line company's objective.
Budget Management
Develop budget plan of designated product based on marketing plan; control expenses against budget, produce periodical reports in order to ensure effectiveness and realization of budget as well as adherence with the appropriate budget control procedures.
New Product Launching Project
Develop plans for new products launching in coordination with related departments in order to ensure successful launch and on time delivery of new products.
Customer Relationship
Ensure good relations through marketing activities of education program provided to medical professionals and laymen; participate in medical symposium and congress; initiate contact and regular visits to key opinion leaders in order to build strong relations with customers as well as increasing their knowledge on illnesses and medications.
Product Handling
Prepare and send mail to pharmacies in terms of product and branding maintenance such as product handling information, withdrawal of products, new packaging information in order to ensure proper product maintenance in pharmacies.
Candidate Profile
POURQUOI REJOINDRE BIOGARAN ?
Biogaran est une entreprise dynamique à taille humaine, ce sont nos collaborateurs qui font la différence. Notre ambition, en adéquation avec nos valeurs, est que vous fassiez l’expérience d’une relation de confiance à long terme et qui vous encourage à exprimer vos qualités ainsi qu’à développer vos compétences.
Oser pour innover, Prendre soin, Se développer par le partage et S’engager pour réussir sont les valeurs qui guident notre action.
Biogaran s’engage pour la diversité en favorisant notamment le pluralisme dans le cadre de nos recrutements.
Travail en mode hybride possible (alternance présence sur site & télétravail).