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Date posted:  Jul 16, 2025
City:  Ho Chi Minh
Country/Region:  VN
Type of Contract:  Full-time Employment / Unlimited
Job Requisition ID:  9116

Digital Marketing Lead

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Objectives of this role

1. Strategic Planning

  • Develop and implement comprehensive digital marketing strategies aligned with company’s goals (target audience: Health Care Professional (HCP) and patients).
  • Identify target audiences and create tailored campaigns that resonate with their preferences including research and analysis to understand the target audiences and identify marketing opportunities.
  • Stay updated on industry trends to ensure strategies remain competitive and innovative.

2. Campaign Management

  • Oversee the planning, execution, and optimisation of digital marketing campaigns across channels such as Emailing, websites, social media (facebook fan page) and Zalo OA).
  • Collaborate with creative teams to produce engaging and high-quality content.
  • Monitor campaign budgets and ensure cost-effective implementation
  • Overall responsibility for delivering an Omni-channel experience for the brand across channels including digital initiatives, social media, mobile, website in coordination with BEX digital project manager.

3. Performance Analysis

  • Analyse campaign metrics and performance data to assess effectiveness.
  • Prepare reports on key performance indicators (KPIs), including traffic, conversions, engagement, and return on investment (ROI).
  • Utilise analytics tools to identify trends, insights, and areas for improvement

Your responsibilities & Team collaboration

  • Work with brand teams to translate Customer engagement plans into Omnichannel journeys​
  • Run omnichannel campaigns development & execution on relevant platforms, in line with global/ local standards, tools (GetResponse, Content Factory, Promomat, MyServier) and processes.
  • Standardization of tactical omnichannel planning, incl. automated channel approach, content, engagement
  • Responsible for engagement with agencies and cross-functional teams (i.e. Marketing, Medical, BEX, IS) to ensure smooth content and campaign deployment.
  • Stay up-to-date with digital marketing trends and new technologies, and make recommendations for how the company can stay ahead of the curve

Required skills and qualifications

  • A bachelor’s degree in Mass Communication, Marketing , English, Visual Design.
  • +3 years leading Omnichannel, Customer Engagement or Digital Marketing operations, with a focus on omnichannel strategy definition and customer journey implementation.
  • Strong analytical skills to understand data, study metrics, and align strategies.
  • Fluent English language knowledge and skills (written and oral), strong interpersonal communication, persuasion, skills ability to work cross-functionally.
  • Strong execution skills with proven delivery of outstanding results.
  • Innovative thinker with a keen eye for detail and identifying trends.

 

Whatever your area of expertise, your work within the Servier Group helps advance therapeutic progress for the benefit of patients. You will be part of teams recognized for their scientific excellence and reach your full potential in a professional environment that encourages you to develop yourself. Tailor-made onboarding journeys, mobility opportunities, quality trainings, responsible management, team spirit... All this and more in a workplace focused on your well-being.

 

At Servier, we are committed to therapeutic progress to serve patient needs. We put the diversity of our employees as a source of richness for the fulfillment of this vocation.

Apply now »