Brand & Pharmacist Engagement Manager - Middle East

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Purpose

• Develop and implement an insight-led product strategy that drives sustainable business growth and strengthens the company’s market position.
• Oversee the design and execution of effective marketing and promotional initiatives across the Middle East, ensuring alignment with strategic objectives and measurable impact.
• Foster a culture of compliance, innovation, and cross-functional collaboration to enhance value for patients, stakeholders, and the organization.
• To lead the development and execution of a dedicated pharmacist engagement strategy aligned with brand objectives.

Principle Accountabilities

Develop and lead the product strategy

• Design and implement strategic marketing campaigns aligned with corporate goals and local market needs.
• Lead promotional and audio-visual projects that reflect product priorities and market feedback.
• Collaborate with internal teams (local and global) for aligned product planning.
• Coordinate with external agencies (research, creative, digital) to maximize campaign impact.
• Develop and optimize promotional materials and cycle messages to support sales force effectiveness.
• Organize and manage product launches, including training and communication plans.
• Plan and execute omnichannel digital brand strategies with local and global teams.
• Manage and allocate the brand’s media budget strategically to ensure profitability.

Generate market, customer, and competitive insights

• Conduct market research and analysis to generate actionable insights for strategic decisions.
• Monitor product performance and competition through IMS data, field feedback, and expert input.
• Develop marketing intelligence tools (e.g., surveys, third-party research) to understand market dynamics.
• Evaluate promotional activities using qualitative and quantitative measures.
• Support business development by assessing new market opportunities and accessibility.

Drive cross-functional collaboration for strategic alignment

• Coordinate with global marketing, medical, and market access teams to align brand strategy and messaging.
• Work with the field force to assess and improve promotional material effectiveness.
• Collaborate with Regulatory, Sales, and Market Access to ensure product availability and patient access.
• Partner with Medical Affairs on planning and execution of congresses, symposia, and scientific events.
• Contribute to cross-functional campaigns that balance strategic and scientific priorities.
• Liaise with Training to support continuous development and upskilling of the commercial team.
• Provide marketing support and product training to the sales team.
• Manage and allocate the brand’s media budget strategically to optimize control and profitability.

Ensure operational excellence and project oversight

• Design and manage seminars and cycle activities to support product objectives and team engagement.
• Track and manage the product media budget for effective resource allocation.
• Conduct joint field visits with sales teams to assess implementation and recommend improvements.
• Ensure compliance with internal policies, regulatory requirements, ethics, and Pharmacovigilance standards.
• Monitor brand performance, KPIs, and ROI, adjusting marketing plans accordingly.
• Forecast product demand in coordination with supply and sales teams.
• Collaborate with regulatory and medical teams for promotional material approvals.

Lead the pharmacist engagement strategy & tactics

• Leads the coordination of a new pharmacist communication strategy, aligned with brand priorities
• Identifies and prioritizes key pharmacists and pharmacy groups to engage based on strategic relevance
• Supports the development of tailored tools, messaging, and services to enhance pharmacist engagement
• Gathers feedback and tracks progress to optimize communication impact and strengthen partnerships

Geographical scope

Middle East Region

Requirements

Educational qualifications

• A Bachelor's degree in Pharmacy or a related scientific discipline is required.
• A Master’s degree in Business Administration (MBA) is a plus.
• Certification in digital marketing is a plus.
• Firsthand experience in pharmacy channel marketing, retail or hospital pharmacy exposure is highly valuable.

Relevant Experience

• 3–5 years in pharmaceutical marketing, preferably with exposure to pharmacists & pharmacies.
• Background in the cardiometabolic domain is an advantage.
• Exposure to cross-functional collaboration is considered an asset.
• Familiarity with the healthcare landscape across Middle East countries is preferred.
• Omnichannel marketing experience is preferred.

Skills & personal characteristics

• Strategic and analytical thinker with a creative, solutions-oriented mindset.
• Demonstrates accountability, initiative, and a drive for continuous performance improvement.
• Builds strong, trust-based relationships across functions and levels.
• Communicates clearly and confidently in both written and verbal formats.
• Adapts effectively to changing environments and evolving business needs.
• Collaborates proactively with internal teams to deliver aligned and impactful outcomes.
• Maintains a high level of emotional intelligence, resilience, and professionalism.
• Strong organizational and prioritization skills with attention to detail.
• Demonstrate a high level of self-awareness and a strong enthusiasm for personal development.
• Deep understanding of the pharmacist’s role in the treatment journey and patient adherence.
• Ability to translate clinical and brand messages into impactful pharmacy-level communication.
• Skilled in segmentation, stakeholder mapping, and developing targeted engagement materials.

Whatever your area of expertise, your work within the Servier Group helps advance therapeutic progress for the benefit of patients. You will be part of teams recognized for their scientific excellence and reach your full potential in a professional environment that encourages you to develop yourself. Tailor-made onboarding journeys, mobility opportunities, quality trainings, responsible management, team spirit... All this and more in a workplace focused on your well-being.

At Servier, we are committed to therapeutic progress to serve patient needs. We put the diversity of our employees as a source of richness for the fulfillment of this vocation.