Marketing product manager

Job Description

Key responsibilities:

• Develop and execute strategic partnerships with HCP, as well as oversee digital initiatives and omnichannel communication, ensuring alignment with both national and global brand strategies.
• Manage comprehensive activities related to HCP relationships, including regular performance analyses, and the strategic planning and execution of targeted marketing activations, with a strong focus on return on investment (ROI) and gross margin (GM) enhancement.
• Conduct regular negotiations with HCP and partners to strengthen collaboration and optimize business outcomes.
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• Manage rich digital content across brand webpages and other HCP and patient communication channels, ensuring consistent, impactful, and engaging communication.

• Oversee regular media pitching processes and maintain close collaboration with media agencies to elevate brand equity and cultivate a compelling LOVEBRAND image.
• Development and implementation of short-, medium- and long-term growth strategies for existing and future promoted product portfolio, considering the global brand strategy.
• Planning and control of the marketing budget spending with the focus on rational meaningful and rational investments leading to increasing profitability of given product portfolio
• Participate in the development of product sales forecasts and local brand plans, actively collaborating on the strategic vision for future growth.
• Define marketing KPI’s and ensure that KPIs are delivered across all marketing channels.

• Assess campaign efficiency on a regular basis (primary, secondary and terciary data / internal and external surveys / performance overview from media agency / direct feedback / sales force feedback /environment & market information update/ market access situation update) and to flexibly implement if needed adaptations of the communication / actions to ensure the achievement of agreed objectives

• Customer loyalty development and continual strengthening of partnership with internal/external stakeholders (representatives of HCP, agencies, consulting companies);
• Close contact with Global Marketing Team as well as colleagues from other affiliates to both sides grow by sharing initiatives (e.g. international marketing meetings, common projects, exchange of best practice)
• Work closely with the Sales team and enable them to achieve commercial objectives by providing them with appropriate omni-channel tools

• Coordinate the successful completion of all projects that may involve other colleagues within and outside the Marketing department
• Cross-functional collaboration with departments involved to brand performance (sales force/ Medical Affairs & Scientific Training department /Regular Affairs and Market Access department/ logistic contact person, Finance department) to achieve the common settled goals.
• Collaboration with patients’ associations on common projects with the objective to improve the patient journey such as Festival of Health with focus on disease awareness and non-branded communication (#BISS – awareness, #BISS – adherence, #MMM, World adherence day, World hypertension day, World heart day,etc.)
• Complete all administration duties including the regular reporting.

Candidate Profile

QUALITIES VALUED AND RESEARCHED

• University degree from Life science

• • At least 3-5 years’ experience in pharma business (similar role/ field).
•  Language: English, Slovak – fluent

•  Computer skills: MS Office proficiency
• Strong cost-benefit mindset, ensuring efficient use of resources to maximize value and profitability.
• Result and solution oriented with analytical skills and strategic thinking
• Flexibility and fast adoption in new situations and responsibilities, openness to innovations
• Ability to take a leading role in the development and implementation of the strategy
• Excellent presentation and communication skills

• High level of autonomy and diplomacy

• Excellent organizational skills
• Critical thinking skills
• Proactive personality with social skills and ability to listen to others
• Team player
• The ability to solve problems and devise creative solutions
• The ability to identify and seize opportunities for growth
• Ability to effectively manage different projects
• Very good networking skills and ability to connect and develop relationships with strategic partners
• Strong focus on high performance and strong ambition to succeed
• Maturity, open, honest with positive mindset