Marketing Lead Pharmacy Business
.
Marketing Lead Pharmacy Business
Brussels | Full-time
Build brands. Create pharmacy solutions. Make an impact on patients.
Are you passionate about healthcare marketing and eager to shape innovative solutions for pharmacists and patients?
At Servier BeLux, we are looking for a Marketing Lead Pharmacy Business to join our Cardiovascular & Venous Diseases team. This is a unique opportunity to combine strategic brand management with the development of innovative pharmacy services that create value for pharmacists, patients and healthcare professionals.
In this role, you will be at the crossroads of consumer healthcare, pharmacy engagement and prescription medicines, with a strong focus on delivering impactful solutions within the pharmacy channel and combining commercial creativity with the rigor required in a highly regulated pharmaceutical environment.
Your mission
As Marketing Lead Pharmacy Business, you will be responsible for two complementary areas:
Lead the pharmacy and consumer marketing strategy of a flagship consumer healthcare brand (75%)
You will take ownership of the pharmacy and consumer activation strategy for one of our leading brands within the cardiovascular and venous disease portfolio.
Working closely with a colleague responsible for physician-focused activities, you will drive growth through:
- Development and execution of the pharmacy channel strategy while ensuring full compliance with pharmaceutical regulations, company policies and ethical standards.
- Creation of compelling sell-out programs and in-pharmacy activation campaigns
- Development of omnichannel direct-to-consumer campaigns
- Design and implementation of promotional tools and materials for the field force
- Collaboration with sales teams to maximize execution excellence in pharmacies
- Identification of new growth opportunities through customer and market insights
- Management of agencies, budgets and project timelines
- Continuous monitoring and optimisation of campaign performance
Develop innovative pharmacy solutions for our prescription medicines portfolio (25%)
In addition to brand responsibilities, you will play a key role in strengthening Servier's value proposition towards pharmacists.
While Product Managers focus on positioning our prescription medicines with physicians, you will identify opportunities to support pharmacists in their daily practice and improve patient care.
Your responsibilities will include:
- Identifying unmet needs and challenges encountered by pharmacists
- Translating pharmacy insights into innovative and scalable solutions
- Coordinating cross-functional projects across multiple therapeutic areas
- Developing services, tools and programs that create meaningful value for pharmacies
- Collaborating closely with Medical Affairs, Sales, Market Access, Regulatory and Digital teams
- Ensuring excellence in the execution of pharmacy-focused initiatives
Who are you?
You are a marketer with a strong commercial mindset who enjoys building partnerships, leading projects and creating innovative customer solutions.
You bring:
- A Master's degree in Marketing, Business, Life Sciences, Pharmacy or a related field
- Minimum 3 to 5 years of experience in pharmaceutical, OTC, consumer healthcare or pharmacy marketing
- Proven experience in brand management and customer activation
- Strong understanding of the pharmacy environment
- Experience in developing omnichannel campaigns
- Project management skills and the ability to coordinate multiple stakeholders
- Excellent analytical and strategic thinking capabilities
- Strong communication and influencing skills
- An entrepreneurial, proactive and hands-on mindset
- Fluency in Dutch and/or French is essential for this role. Additionally, an advanced level of English is a highly valued asset.
Why join Servier BeLux?
At Servier BeLux, you will join a dynamic, human-sized organisation where collaboration, trust and personal development are at the heart of everything we do.
We offer you the opportunity to :
- Lead strategic marketing initiatives with tangible business impact
- Work on both consumer healthcare and prescription medicine projects
- Shape innovative pharmacy services and solutions
- Collaborate with talented colleagues across multiple functions
- Accelerate your career within an international pharmaceutical company committed to improving patients' lives
Ready to shape the future of pharmacy engagement?
Join us and help create innovative solutions that strengthen the role of pharmacists while improving outcomes for patients.
Apply now and become our next Marketing Lead Pharmacy Business.
Please send your application by e-mail to Vicky van den Nieuwenhuyzen and Christine Maroy
Whatever your area of expertise, your work within the Servier Group helps advance therapeutic progress for the benefit of patients. You will be part of teams recognized for their scientific excellence and reach your full potential in a professional environment that encourages you to develop yourself. Tailor-made onboarding journeys, mobility opportunities, quality trainings, responsible management, team spirit... All this and more in a workplace focused on your well-being.
At Servier, we are committed to therapeutic progress to serve patient needs. We put the diversity of our employees as a source of richness for the fulfillment of this vocation.