OMNICHANNEL & DIGITAL TRANSFORMATION MANAGER
About Servier
Servier is a global pharmaceutical group governed by a nonprofit foundation, committed to creating meaningful social impact for patients and contributing to a more sustainable world. Its unique governance model ensures long-term independence, with 100% of profits reinvested into the Group’s development and innovation.
As a world leader in hypertension and venous diseases and a major player in cardiometabolism, Servier develops transformative solutions to support patients living with chronic conditions through a holistic, patient-centered approach.
Headquartered in France, Servier operates in nearly 140 countries. In 2023–2024, the Group employed over 22,000 people worldwide and achieved revenues of €5.9 billion.
Servier Türkiye has been recognized as one of Turkey’s Best Employers by the Great Place to Work® Institute for seven consecutive years, ranking 1st in Turkey in the 100–249 employees category in 2025.
Your Role
As an Omnichannel & Digital Transformation Manager, you will be responsible for leading Servier Türkiye’s omnichannel engagement and digital transformation initiatives.
You will play a key role in enhancing customer experience, driving commercial excellence, and enabling data-driven decision-making through advanced analytics and digital capabilities. Acting as a strategic partner, you will collaborate closely with cross-functional teams to ensure consistent, data-driven, and customer-centric engagement across all channels.
What You Will Be Doing
In this role, you will combine strategic thinking with hands-on execution to drive omnichannel excellence, digital transformation, and data-driven impact.
Omnichannel Strategy & Customer Engagement
- Develop and execute integrated omnichannel engagement strategies aligned with brand and business objectives.
- Design customer journeys and personalized engagement models across digital and field channels.
- Drive channel orchestration across CRM, email, webinars, websites, events, remote engagement, and field force interactions.
- Monitor and optimize channel performance through KPI tracking and continuous improvement initiatives.
- Collaborate closely with Marketing, Medical, Sales, and IT teams to ensure consistent customer experience.
Digital Transformation Leadership
- Lead digital transformation projects that improve commercial effectiveness and operational efficiency.
- Identify and implement innovative digital solutions, platforms, and automation opportunities.
- Act as a change leader to increase digital adoption and organizational capability.
- Translate business needs into scalable technology and process solutions.
- Manage external agencies, technology vendors, and digital partners where required.
Business Intelligence & Advanced Analytics
- Build and maintain business intelligence frameworks, dashboards, and reporting systems.
- Generate actionable insights from commercial, customer, and engagement data.
- Lead segmentation, targeting, and customer analytics initiatives.
- Analyze omnichannel effectiveness and recommend optimization strategies based on data-driven insights.
- Support forecasting, performance tracking, and strategic planning activities.
Team & Stakeholder Management
- Lead and develop cross-functional or direct-report teams within omnichannel, analytics, or digital capabilities.
- Build a high-performance culture focused on innovation, accountability, and collaboration.
- Partner with senior leadership to shape commercial and digital strategy.
- Present insights and strategic recommendations to leadership teams in a clear and impactful manner.
What We Are Looking For
- Bachelor’s degree in Business, Engineering, Data Analytics, Marketing, or related fields.
- 5+ years of experience in Omnichannel, Digital Transformation, Business Intelligence, Commercial Excellence, CRM, or related areas.
- Experience in managing teams and cross-functional projects.
- Strong understanding of customer engagement models and digital ecosystems.
- Proven experience with CRM systems, analytics tools, and reporting platforms.
- Strong analytical thinking and problem-solving capabilities.
- Excellent communication and stakeholder management skills.
- Experience in the pharmaceutical or healthcare industry is considered a strong advantage.
Preferred Skills
- Experience with platforms such as Salesforce, Veeva, Power BI, Tableau, SFMC, or similar tools.
- Knowledge of customer segmentation, targeting, and omnichannel measurement methodologies.
- Familiarity with data visualization and performance reporting best practices.
- Experience managing large-scale transformation or automation initiatives.
- Ability to combine strategic thinking with operational execution.
Why Join Servier?
- Be part of a purpose-driven organization where patients are at the center
- Work in a collaborative, respectful and people-oriented culture
- Benefit from continuous learning and development opportunities
- Contribute to impactful digital transformation and innovation initiatives
- Join one of Turkey’s most consistently recognized Best Employers